The festival uses Backstage Ticketing’s direct sales model, which essentially means real time revenue flow to the organizers’ own bank account when selling a ticket and also allows customers to pay with SZÉP card, the most poular fringe benefit system in Hungary. In order to promote this alternative payment method, the festival launched a limited sales promotion on March 17, granting 25% discount to all buyers purchasing 3 tickets at once, paid by SZÉP card.