Prioritized target markets in the country selection box and a simplified process for phone number entry.

Personal data provided during the purchase are crucial for maintaining contact with the customer and also for subsequent statistic analysis. On the other hand, the obligation to provide data can fundamentally cause resentment or mistrust in users, thereby reducing the conversion rate. Typically, any unnecessary clicks or ambiguous instructions can jeopardize the effectiveness of the sales process, which is why we devote serious energy to the smallest details during the development of the Backstage webshops. Our new features include the possibility to prioritize certain target markets in the country selection box used during the purchase. A similar development is a simplified process when entering the user’s phone number, reducing the possibility of incorrect data format by using separated country code input boxes.