Automatic sharing of customer data with DataLayer, more effective target group definition.

The reactivation of previous webshop visitors is an increasingly important task, since this target group is already familiar with the event (or its organizer), and in many cases, they are the closest to making another positive customer decision. This remarketing process is supported by one of our latest solutions, the essence of which is sharing the customer data with DataLayer. Based on this data share, users can be tagged in the Meta and Google systems via the Google Tag Manager.

• for unregistered users, we share the data of completed purchases
• for customers registered through our Visitor Portal application, in addition to completed purchases, the user data and the products added to the basket can also be shared with DataLayer, even if the purchase wasn’t completed

In short, the users receive tags corresponding to their purchases or add-to-basket actions, enabling very precisely targeted remarketing campaigns in the future.