Integrated handling of main products and their add-on items

An important added value of the Backstage Ticketing ecosystem is the availability of advanced marketing associations within the purchase flow. These can typically be system messages and add-to-cart options that encourage upselling, i.e. replacing a product added to the cart with a more expensive product, or cross-selling, i.e. recommending or even requiring the purchase of an additional item related to the product in the cart. Our current development further refines the mandatory co-purchase process with the option to automatically remove a previously selected add-on item from the cart, in case the related main product has been removed by the customer.